Nourison Industries
Upgraded, modernized and expanded marketing capabilities for a 40-year-old home furnishings brand. Since 2019, I directed a team of five designers and created digital web content, video and digital marketing materials while upgrading the company's online and virtual capabilities. With a challenge of bringing an older brand into new digital territory, then strategzing virtual marketing during COVID, I expanded the team and implemented state-of-the-art capabilities  that immediately translated into increased conversion rates and sales. Work can be seen at nourison.com