The UX/UI Experience Doesn’t Only
Belong to the User

UX/UI and Creative Web Design has been my passion - keeping up with web trends and new innovations to make brands look incredible.

Sonneman - A Way of Light UX/UI, complete redesign and development.

Starting from scratch, implemented new layout design as well as designing and developing innovations for user experience and B2C engagement. Directed full project from conception through development with small team using bigger ideas.

Nourison Industries

Several months of introducing new ideas for new brands with mega-menu navigation, interactive style finders, direct-to-customer ideas and mobile integration. Challenges accepted!

Development (with the help of the excellent team at Something Digital (now RightPoint), was seamless after I built out our prototypes from point 1 to point FINSIHED.

Artist Julian Schnabel - UX/UI and Web Design

Julian’s team came to us with a need to create a proprietary archive site spanning a famous artist, designer, filmmaker and celebrity’s enormous body of work. We found ways to navigate this huge library and manage the diverse and over-lapping content so that the UX was not overwhelming. Turned out great and is still expanding.

Artist Sean Scully - UX/UI and Web Design

Sean’s team came to us with a need to create a proprietary archive site spanning a renowned painter’s enormous body of work spanning five decades. We found ways to navigate this huge library and manage the diverse and over-lapping content so that the UX was not overwhelming.

How These Projects Were Conducted

Art Direction, Website Design, Project Management

Team Size 2–5 person teams per project. Roles include:

Art Director (My Role)
Web Designer/Developer
UX/UI Designer
Copywriter/Content Strategist
SEO Specialist or QA Tester

My Role: Creative Director and UX/UI Designer

  • Defined the overall creative vision and user experience strategy.

  • Designed wireframes, mockups, and interactive prototypes.

  • Provided direction and feedback to developers and designers for web implementation.

  • Ensured brand alignment and cohesive visual storytelling.

  • Coordinated project workflows and acted as a client liaison for design approvals.

Duration of the Project and Year of Completion

  • Each project took 4–6 months, including research, design, development, and QA.

  • Simpler websites (portfolio or landing pages) 2–3 months.

  • More complex sites with e-commerce or custom features required 5–6 months.

Years of Completion

Projects span 2016–2021, aligning with my tenure at Second Sight Art + Color and freelance work.

Specific Years Vary by Project

  • Earlier projects (e.g., 2016–2018) for clients needing foundational web presence.

  • Later projects (e.g., 2019–2021) featured advanced design tools and refined UX practices.

Tools Used for the Project

  • Adobe Creative Suite: Photoshop and Illustrator for designing assets, wireframes, and mockups.

  • XD or Figma for UX/UI design and interactive prototypes.
    WordPress (or another CMS) for development, especially for portfolio and business sites.

  • HTML/CSS/JavaScript (if custom coding was needed).
    Squarespace or Wix for smaller or client-managed projects.

Project Collaboration and Communication Tools:

Slack or Zoom for client communication and team discussions.
Trello or Asana for task management and project tracking.

SEO and QA Tools: Google Analytics for tracking and optimizing site performance.
Lighthouse or Screaming Frog for testing site accessibility and SEO.