
Creative Direction, Content, Branding and Marketing
Since 2007, some highlights include: upgrading, modernizing and expanding marketing capabilities for a 40-year-old home furnishings brand; strategized, formed and expanded marketing capabilities within a new company by building a state-of-the art digital marketing department; completed projects from simple design and imaging in print media to full-service digital media content production and collaborations.
Content Creation: Cross-channel platforms
Strategized, wrote, directed and produced content for viral marketing promotions. Scripting, storyboarding, verticals, videography, direction and post-production displayed here.
Nourison Industries: Creative Direction.
Full redesign website and marketing platforms: UX/UI conceptualization, social media, overhaul with web enhancements and dealer/designer interface experiences. Video and graphic introductions.
Sonneman - A Way of Light: Multi-media platforms
Introduced product video for New Introductions, virtual and physical marketing promotions. Storyboarding, videography, direction and post-production all brought in-house.
Second Sight Art + Color - 12 years of design
Started business as a vendor and consultant as a designer, producer, retoucher and digital media specialist for just one client. 12 years later…
How These Projects Were Conducted
Creative Direction, Digital Strategy, Growth Marketing/Branding Strategy, Website Design, Graphic Design and Project Management
My Goals
Driving end-to-end creative direction for premium brands.
Innovating digital and print marketing strategies to elevate brand visibility.
Collaborating with diverse teams to create cohesive, impactful campaigns and content.
The Team and My Exact Role
Creative Director, Digital Strategist | Performance Marketing Expert (My Role)
Graphic Designers/Visual Designers
UX/UI Designers
3D Rendering Artists
Videographers/Editors
Copywriters and/or Content Strategists
Developers (for website or digital components)
Marketing Coordinators or Account Managers
My Role as Creative Director and Digital Strategist
Oversaw the overall creative vision and ensured brand consistency.
Led the development of digital rendering, video production, and UX/UI elements.
Collaborated cross-functionally to align creative output with business goals.
Directed the team’s workflow, provided feedback, and approved deliverables.
Duration of the Projects and Years of Completion
Duration:
Approximately 8–12 months.
Branding and visual strategy development took 2–3 months.
Digital rendering and product photography/videos required 3–4 months.
Final execution across web and print platforms required 1–2 months.
Years of Completion: 2007-2024
Design and Creative Tools:
Adobe Photoshop and Lightroom for image editing and rendering.
Adobe Illustrator for vector designs and branding elements.
Adobe InDesign for layout and print materials.
Adobe After Effects or Premiere Pro for video editing and motion graphics.
Studio Max, KeyShot or a similar 3D rendering software for product visualizations.
Collaboration and Project Management Tools:
Slack or Microsoft Teams for communication.
Trello for project management.
Development/UX Tools:
Sketch or Adobe XD for UX/UI designs.
Wordpress CMS platform for implementing digital assets on the website.